With the pandemic bringing indoor dining to a halt, Starbucks revolutionized their model to reflect the surge of online ordering, and shift in consumer focus towards convenience and contactless payment.
Designed for rewards members, Starbucks Pickup is a special location which allows users to order through the app and pick up their drink. When the order is completed, the customer’s name is displayed on a screen, and the drink is set on a small shelf for collection. Because traditional in-store orders cannot be made at these locations, there is no line for coffee. The locations are smaller, and while they still have baristas on staff, the drink making area is mostly hidden behind a wall, putting the focus on the pickup area for a quick and convenient experience.
These locations are currently found in over 13 different states with new locations popping up every day.
In South Carolina, our first Starbucks Pickup location opened in Greenville in September. For this location, as well as others nationally, Hilton Displays provided a signage package which included the exterior identification signage and vinyl, as well as the supplemental signage found around the pick-up locations. For a look inside the Greenville location, see the gallery below:
In New York City, Starbucks Pick Up has teamed up with Amazon Go to create the ultimate on-the-go experience. A combination of the two models, this location found on East 59th Street allows customers to grab food and coffee without waiting in line or even taking out any physical form of payment. As a signage provider to both brands, Hilton Displays was excited to be involved with this project which combines the convenience of Starbucks Pick Up’s online ordering, and Amazon Go’s grab-and-go model.
At this location, Customers can order Starbucks coffee through the app, pick it up, then browse through Amazon Go’s selection of readymade food and snacks, which also includes most Starbucks Bakery favorites. By using the “In-Store-Code” on their amazon shopping app, anything the customer picks up off the shelves in the Amazon Go Market area is automatically added to their cart. As they leave, their amazon account is charged for the product(s) which the customer can either take to-go or enjoy in the lounge area.
This location is part of a larger partnership between the two brands, and they intend to open more of these hybrid locations across the US. Hilton Displays will continue to manufacture exterior identification as well as interior directional and branded interior design elements for these locations.